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BIG - Bjarke Ingels Group - Nørrebrogade 66D DK-2200 Copenhagen N DENMARK.
Bjarke ingels group (BIG) is an interdisciplinary group of 50 architects, builders, designers and thinkers. BIG is operating in the fields of research, design, architecture and urbanism in Europe, the Middle East, USA and Asia. Traditionally the field of architecture is dominated by 2 opposites. On one side an avant-garde architecture characterized by eccentric egos detached from reality. On the other side a building business of corporate professionals that make predictable boring boxes. Either arrogantly utopian or petrified pragmatic. We believe that there is a third way wedged in the fertile overlap between the two equally sterile fronts. We turn rigorous analysis of economical, environmental or social concerns into the driving forces of design. By integrating input from specialists and experts outside the field of architecture in the design process, we put put focus on the big picture to make sure that innovation is generated by specific knowledge rather than random experimentation.